About Us
Hello, my name is Etienne, and I'm going to tell you about the birth of SoftGlideBrussh™
First of all, I believe every parent wants to build a relationship with their children filled with happiness, joy, unity, and more.
My husband and I have two little girls, Rose, 4, and Romy, 1. The special bond we had with Rose began to be tested when she was 3. Her hair was long, and we had to detangle it every morning before school.
After a few weeks, we almost cut her hair because the daily hassle, screaming, and crying became a real nightmare.
As an e-commerce entrepreneur, I had the idea to consult manufacturers to find a hairbrush with technology that made detangling hair easier morning and night. The adventure begins...
We wanted to share this comb with you all because it really works.
It's that simple.
We noticed that from the first time we used it on our kids, brushing their hair was no longer a problem and their morning nightmares disappeared immediately.
Honestly, one less hassle at the beginning of the day means a happier day for you, your kids and everyone else.
It makes for a happier home, a happier family and a happier world for all of us!
Our Mission
Helping 1 Million Families Have a Happy Morning Every Morning Around the World!
We are so grateful to be able to change lives and make a difference.
With the success of our products in Europe, the company has grown, the team has grown to 10 people, and the brand plans to expand the product line to 10 colors.
We also plan to launch mini travel combs, children's combs and hair accessories.
But our mission has also expanded, and we have set an ambitious goal for the company: helping 1 Million Families Have a Happy Morning Every Morning Around the World!
We want to ensure that two generations of children and parents will never have to endure the pain and tears of brushing their hair.
You are part of this mission when you buy one of our combs.
Imagine a world where the tears and screams caused by combs and brushes damaging your hair are no more? Well, my team and I will work tirelessly to make that a reality.